Asparagons of innovation and sustainability, consumer goods companies find themselves on the front lines of some of the world’s most dramatic transformations. Significant global shifts toward electrification, resource conservation, and wearable healthcare technology all represent historic disruptions that will ultimately take shape in the products people buy. To meet new customer demand and expectations, the industry will need to rely on its workplaces to drive compelling brand stories and facilitate the fast-paced innovation required to succeed amid global economic uncertainty.
TREND 01: Consumer goods real estate must match the industry’s need to innovate with flexible and adaptable spaces.消費財企業のオフィスは、(劇的で迅速なイノベーションに対応できる)柔軟で順応性のあるスペースで革新するという業界のニーズに対応する必要があります。
TREND 02:Hydrogen fuel-cell vehicles will compete with EVs as sustainable choices in the long term, increasing demand for R&D space in the short term.水素燃料自動車は、持続可能性の選択肢の1つとして、長期的に電気自動車と競合し、短期的には研究開発のためのスペース需要を増加させます。
TREND 03: Consumer goods companies will lean heavily on the workplace to express sustainability stories. 消費財企業は、サステナビリティのストーリーを表現するために職場(の建築デザイン)に大きく依存するでしょう。
TREND 04: Consumer preferences for healthy and sustainable goods will continue to push investment in new alternatives, creating a need to innovate faster. 健康的で持続可能(サステナブル、環境に優しい)な商品に対する消費者の嗜好は、新しい代替品への投資を引き続き推進し、より迅速なイノベーションの必要性を生み出します