For this special collection, Doraemon, the robot sent from the 22nd century to help the young Nobita Nobi, with his four-dimensional pocket that holds all kinds of secret gadgets, takes the stage of the new Gucci Chinese New Year campaign shot by photographer Angelo Pennetta. His classic blue takes over the GG motif, and, as imagined by Creative Director Alessandro Michelle, there's also a new disguise for Doraemon's appearance in which his cat-like figure takes a different shape in tribute to the year of the ox, which will be revealed later in the month of January.